Culture and Values, Home Page, Responsible Business, Who We Are

Meet Talibah Coffield

My name is Talibah Coffield and I am the founder and chair of the Jaguar Land Rover Black, Asian and Minority Ethnic (BAME) network.

Our vision for the network is to empower ethnic diversity within Jaguar Land Rover. Championing diversity we will strengthen innovation, win the war for talent, encourage a diverse senior management structure and enhance customer brand perception.

The automotive industry is going through one of the largest periods of transformation we have ever seen. Therefore it is vital Jaguar Land Rover has diversity of thought in its organisation to ensure that we continue to create revolutionary products, which will create experiences our customers love for life.

Jaguar Land Rover signing the Race at Work Charter is a significant milestone for many reasons.

We are the first car company to be featured on the list again highlighting how Jaguar Land Rover continue to be pioneers in the automotive industry.

It also shows our customers that diversity and inclusion is important to us as a brand.

But most of it all it is a commitment to our employees. It demonstrates that JLR know that racial equality in the work place is imperative. The Race at Work Charter consists of 5 principles and enables our organisation to make practical actions that will drive positive change.We are only at the start of the journey but initiatives like the BAME network and JLR signing the Race at Work Charter are all fundamental steps in guaranteeing the growth of success of Jaguar Land Rover.

Culture and Values, Home Page, Responsible Business, Who We Are

SOLIHULL VOLUNTEERS GROW FRESH FRUIT AND VEG TO HELP THE LOCAL COMMUNITY

The opening of the new allotment is the latest community project supported by the Lode Lane factory, which aims to provide fresh produce for people in need of food who live in the Solihull and Birmingham area.

The team is working alongside Gro-Organic, who create green spaces to provide social and economic opportunities for some of the most disadvantaged people in the region, to help make a real difference in the community.

A team of volunteers overhauled the plot last winter, by clearing overgrowth, installing a polytunnel and raised beds in preparation for its first full year harvest.

The allotment will grow a range of fruit and vegetables including runner beans and raspberries, with the produce accompanying advice and recipes in seasonal food boxes. These will be distributed through a number of food banks, including – the Real Junk Food Project, Free Food Friday and the Incredible Edible Network.

There is also a hand-built earth oven at the allotment, where beneficiaries can enjoy the produce as soon as it is picked.

Dave Owen, Solihull’s Operations Director, said he was saddened to read that more than 100,000 children in Birmingham live in food poverty, adding:

“When the opportunity came to expand our partnership with Gro-Organic and create a community allotment, I knew the whole team would want to support it.

“This project provides an ideal opportunity to support the education, health and wellbeing of our workforce, while providing enough fresh, seasonal produce for 400 meals in its first year.”

This new allotment will also bring a wealth of wellbeing and education opportunities with it. A new work experience programme call ‘Moat-ivation’, aimed at 16 to 24-year-olds, will help improve their employability prospects and allow participants to gain a qualification in horticulture and landscaping.