Culture and Values, Diversity & Inclusion, Home Page, People, Responsible Business

Pride was the first of our many networks to be set up within the business and getting involved in it has made me hugely passionate about my role in D & I.


‘Our Network was set up as an informal group in 2017. I was originally involved in setting it up. It’s something I am extremely passionate about and felt it was something that the business was missing, and colleagues could benefit from.

When we started the group, we attended Student Pride and, in talking to other companies there, it became clear that as a business it would be something we could really make a difference in.

We soon formed a committee and had a launch event where over 150 colleagues attended. Over the years we have developed a Network that is made by employees for employees. We attend and support Birmingham Pride and celebrate important dates such as National Coming Out Day. The network has become an integral part of the business which is a real testimony to its importance. We are also Stonewall Diversity Members which has allowed us as a business, to become more inclusive for LGBTQ+ colleagues.

Pride was really the first of our many networks to be set up within the business and getting involved in it has made me hugely passionate about my role in D & I. All our networks help colleagues meet other people in the business that you otherwise may not get the opportunity to meet.

There are some super passionate people involved across the business and it’s amazing what you can achieve with a small group of likeminded colleagues.

Working from home during lockdown has had its challenges but we have kept our networks together with virtual events such as Lunch & Learns – which are open to the whole business, and we encourage Allyship so that anyone can join any network and find out more.’

Culture and Values, Responsible Business, Who We Are

Meet Talibah Coffield

My name is Talibah Coffield and I am the founder and chair of the Jaguar Land Rover Black, Asian and Minority Ethnic (BAME) network.

Our vision for the network is to empower ethnic diversity within Jaguar Land Rover. Championing diversity we will strengthen innovation, win the war for talent, encourage a diverse senior management structure and enhance customer brand perception.

The automotive industry is going through one of the largest periods of transformation we have ever seen. Therefore it is vital Jaguar Land Rover has diversity of thought in its organisation to ensure that we continue to create revolutionary products, which will create experiences our customers love for life.

Jaguar Land Rover signing the Race at Work Charter is a significant milestone for many reasons.

We are the first car company to be featured on the list again highlighting how Jaguar Land Rover continue to be pioneers in the automotive industry.

It also shows our customers that diversity and inclusion is important to us as a brand.

But most of it all it is a commitment to our employees. It demonstrates that JLR know that racial equality in the work place is imperative. The Race at Work Charter consists of 5 principles and enables our organisation to make practical actions that will drive positive change.We are only at the start of the journey but initiatives like the BAME network and JLR signing the Race at Work Charter are all fundamental steps in guaranteeing the growth of success of Jaguar Land Rover.

Culture and Values, Responsible Business, Who We Are


The opening of the new allotment is the latest community project supported by the Lode Lane factory, which aims to provide fresh produce for people in need of food who live in the Solihull and Birmingham area.

The team is working alongside Gro-Organic, who create green spaces to provide social and economic opportunities for some of the most disadvantaged people in the region, to help make a real difference in the community.

A team of volunteers overhauled the plot last winter, by clearing overgrowth, installing a polytunnel and raised beds in preparation for its first full year harvest.

The allotment will grow a range of fruit and vegetables including runner beans and raspberries, with the produce accompanying advice and recipes in seasonal food boxes. These will be distributed through a number of food banks, including – the Real Junk Food Project, Free Food Friday and the Incredible Edible Network.

There is also a hand-built earth oven at the allotment, where beneficiaries can enjoy the produce as soon as it is picked.

Dave Owen, Solihull’s Operations Director, said he was saddened to read that more than 100,000 children in Birmingham live in food poverty, adding:

“When the opportunity came to expand our partnership with Gro-Organic and create a community allotment, I knew the whole team would want to support it.

“This project provides an ideal opportunity to support the education, health and wellbeing of our workforce, while providing enough fresh, seasonal produce for 400 meals in its first year.”

This new allotment will also bring a wealth of wellbeing and education opportunities with it. A new work experience programme call ‘Moat-ivation’, aimed at 16 to 24-year-olds, will help improve their employability prospects and allow participants to gain a qualification in horticulture and landscaping.

Culture and Values


Hardeep’s nomination for Employee of the Month came on the back of his work to bring together a team from across the EMC to raise money for Movember.

An initial target of £500 was smashed and the eventual fundraising total topped £4000.

The 45-year-old, from Telford, began his career at Jaguar Land Rover working on the line in diesel assembly four years ago. Within two years he had progressed to the quality team and now works in quality engineering at the EMC.

He said: “Nine years ago I took a career break from my role as a retail manager to look after my three children. My wife is an accountant, so it made sense.

Joining the EMC on the line four years ago, was my first time working in a manufacturing environment, but I really enjoyed it and pushed for progression.

“It’s great being part of the quality team, as it’s such a supportive group.

“I’d completed Movember a few years back and showed my pictures to the team. They said why didn’t I do it again and it snowballed from there. I was so surprised to win Employee of the Month. The success of Movember was a team effort. We couldn’t have raised the amount of money we did without everyone getting involved and backing the campaign. We certainly have a massive total to beat for next year, so let’s hope even more people get involved.”

Culture and Values


Panasonic Jaguar Racing driver Mitch Evans paid a special visit to Solihull to inspire employees and students alike.

Mitch went behind the scenes at the plant to see first-hand how we manufacture the award-winning Jaguar F-PACE and Range Rover Velar in our state of the art manufacturing facility. Whilst he was there, he spent time meeting and chatting with colleagues on the line. He even got the opportunity to fit the all-important Jaguar badge to a customer’s new Jaguar – supervised by an experienced expert associate!

Later in the day, he met more colleagues from the plant during a special signing session where Jaguar Racing gave away merchandise and freebies. Then, after a spot of lunch, Mitch met students from Harrow school who were visiting the Jaguar Land Rover Education Centre, and talked with them about life as a racing driver. 

Mitch said, “It was amazing to visit you at Jaguar Land Rover Solihull plant and see the hard work that goes in behind the scenes and the technology that goes into developing such amazing vehicles. Thanks for making me feel so welcome!”