Culture and Values, Responsible Business, Who We Are

Meet Talibah Coffield

My name is Talibah Coffield and I am the founder and chair of the Jaguar Land Rover Black, Asian and Minority Ethnic (BAME) network.

Our vision for the network is to empower ethnic diversity within Jaguar Land Rover. Championing diversity we will strengthen innovation, win the war for talent, encourage a diverse senior management structure and enhance customer brand perception.

The automotive industry is going through one of the largest periods of transformation we have ever seen. Therefore it is vital Jaguar Land Rover has diversity of thought in its organisation to ensure that we continue to create revolutionary products, which will create experiences our customers love for life.

Jaguar Land Rover signing the Race at Work Charter is a significant milestone for many reasons.

We are the first car company to be featured on the list again highlighting how Jaguar Land Rover continue to be pioneers in the automotive industry.

It also shows our customers that diversity and inclusion is important to us as a brand.

But most of it all it is a commitment to our employees. It demonstrates that JLR know that racial equality in the work place is imperative. The Race at Work Charter consists of 5 principles and enables our organisation to make practical actions that will drive positive change.We are only at the start of the journey but initiatives like the BAME network and JLR signing the Race at Work Charter are all fundamental steps in guaranteeing the growth of success of Jaguar Land Rover.


Jaguar Land Rover Tech Talk vol. 1

Are you passionate about the details and not afraid to challenge the Status Quo?

Daniel, our Body Engineering Manager will be sharing some of the challenges and success stories about packaging, NVH/noise control and Perceived Quality of the interiors whilst working on the I-PACE.

Daniel joined Jaguar Land Rover in December 2014 as a Seating Systems Module Leader on the Rage Rover and has been part of the delivery team for the most luxurious interior on the automotive market (World Class Interior).

He moved towards a more technical role as Seat Frames Group Leader in charge of developing and delivering the XCL Seat Frames across all Jaguar Land Rover ranges.

Later on, he joined the E-PACE/I-PACE Program Team leading the engineers behind the Seating System. Now in Budapest, he is leading the Body Engineering team, working on various projects.

“The Jaguar I-PACE won 2019 World Car of the Year, World Car Design of the Year and World Green Car awards.

Jaguar’s all-electric performance SUV is the first vehicle to win three categories in the same year.

The second member of Jaguar’s acclaimed PACE family to win World Car of the Year and World Car Design of the Year, following F-PACE’s victory in 2017.”

Click here to register for this event



The new Range Rover Evoque features a world first – Ground View Technology which effectively makes the bonnet invisible.

The system uses forward facing cameras in each door mirror and on the front grille to create a virtual 180-degree view of the road ahead. Not only will this be a huge help in challenging off-road environments, but it will also make life easier when negotiating tight city streets and cramped car parks.

The technology won an the innovation award at the Autocar Awards 2019 – ” it’s a piece of technology that managed to catch our attention even in this era of rapidly changing and increasingly astounding automotive technological achievements.”

In addition the new Evoque also features ClearSight Rear View Mirror, a high-definition video screen that revolutionises rear-view mirror visibility from the driver’s seat.

Culture and Values, Responsible Business, Who We Are


The opening of the new allotment is the latest community project supported by the Lode Lane factory, which aims to provide fresh produce for people in need of food who live in the Solihull and Birmingham area.

The team is working alongside Gro-Organic, who create green spaces to provide social and economic opportunities for some of the most disadvantaged people in the region, to help make a real difference in the community.

A team of volunteers overhauled the plot last winter, by clearing overgrowth, installing a polytunnel and raised beds in preparation for its first full year harvest.

The allotment will grow a range of fruit and vegetables including runner beans and raspberries, with the produce accompanying advice and recipes in seasonal food boxes. These will be distributed through a number of food banks, including – the Real Junk Food Project, Free Food Friday and the Incredible Edible Network.

There is also a hand-built earth oven at the allotment, where beneficiaries can enjoy the produce as soon as it is picked.

Dave Owen, Solihull’s Operations Director, said he was saddened to read that more than 100,000 children in Birmingham live in food poverty, adding:

“When the opportunity came to expand our partnership with Gro-Organic and create a community allotment, I knew the whole team would want to support it.

“This project provides an ideal opportunity to support the education, health and wellbeing of our workforce, while providing enough fresh, seasonal produce for 400 meals in its first year.”

This new allotment will also bring a wealth of wellbeing and education opportunities with it. A new work experience programme call ‘Moat-ivation’, aimed at 16 to 24-year-olds, will help improve their employability prospects and allow participants to gain a qualification in horticulture and landscaping.