‘My passion is making products that make a difference – and ADAS really fits the bill for me. Within the Attribute Team we define the customer experience – looking at safety, comfort, workload and generally improving the quality of the driving experience. It’s a team where big decisions are made – so part of our role is to listen to customer feedback and improve features on an ongoing basis.
There is a lot of testing of cars in my role. If a competitor releases a new model, we will assess it by driving in a variety of scenarios. We will test all the ADAS features on the vehicle – for example how the cruise control works, how the vehicle adapts its speed for other vehicles or road topology – both on the track and in real life situations.
The whole team will test a vehicle and then come together for wash up sessions to report back on their findings. It’s important to get a full range of opinions.
We define and improve the customer experience of our vehicles initially through simulation models – where we can define the flow of behaviour and what can be improved and changed. We run our tests on a multi-axial simulator (MAS) – using VR head sets and a virtual test track. This is a great way to verify the changes we want to make.
I have been with Jaguar Land Rover for over 3 years now and have been recently promoted within my team to now assist and help develop new colleagues. I really enjoy the people side of the role and love coaching and nurturing colleagues. The opportunities to develop here are endless.
One Jaguar Land Rover initiative is contributing towards The Valuable 500 which I have been involved with through Design4Inclusivity. Here we work with a person with exceptional needs and see how we can make the driving features in our cars as comfortable and easy as possible for them. The team have come up with some amazing ideas and concepts and our ultimate aim is to make these features a part of our commercial offer. It’s a brilliant project to be a part of.’