My name is Talibah Coffield and I am the founder and chair of the Jaguar Land Rover Black, Asian and Minority Ethnic (BAME) network.
Our vision for the network is to empower ethnic diversity within Jaguar Land Rover. Championing diversity we will strengthen innovation, win the war for talent, encourage a diverse senior management structure and enhance customer brand perception.
The automotive industry is going through one of the largest periods of transformation we have ever seen. Therefore it is vital Jaguar Land Rover has diversity of thought in its organisation to ensure that we continue to create revolutionary products, which will create experiences our customers love for life.
Jaguar Land Rover signing the Race at Work Charter is a significant milestone for many reasons.
We are the first car company to be featured on the list again highlighting how Jaguar Land Rover continue to be pioneers in the automotive industry.
It also shows our customers that diversity and inclusion is important to us as a brand.
But most of it all it is a commitment to our employees. It demonstrates that JLR know that racial equality in the work place is imperative. The Race at Work Charter consists of 5 principles and enables our organisation to make practical actions that will drive positive change.We are only at the start of the journey but initiatives like the BAME network and JLR signing the Race at Work Charter are all fundamental steps in guaranteeing the growth of success of Jaguar Land Rover.
