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THE REAL FACES OF JLR – Michael Starr

Why did you choose to apply for your role at Jaguar Land Rover?

I suppose it’s to move up a level and get the full vehicle infrastructure view. Working for a component supplier it’s interesting but you’re not aware of the wider ecosystem of what happens in the car, moving up into an OEM you see all of that cool stuff that’s happening. We’re doing all sorts of things here like blockchain and cloud computing.

The work that Jaguar Land Rover are doing here is so exciting and cutting edge that across all sorts of software industries news spread quickly.

Do you feel like you’re part of a transformation?

Absolutely! Within JLR there is a move to develop more cutting edge software but also within the industry it’s the move to autonomous driving. It’s on multiple levels.

Describe the culture here in the West of Ireland software hub.

The culture is very supportive of creativity and taking ownership of tasks yourself. Innovation is also a big thing and also process is a big one. With good process that empowers engineers to make their own decisions and steer their own path but also set clear gates maintain quality, safety and reliability

What type of person will succeed here?

If you’re creative and can act and push things forward yourself without waiting to be told you’ll succeed here.

Were you a car person before you came here?

Not a car person at all actually, purely into the image analysis and signal processing analytics side. I get asked that a lot actually.

Have you become one?

Absolutely, it’s hard not to when you see some of the vehicles JLR have.